Farmers Department Store: Rebrand

Farmers (NZ) has traditionally been a middle market retailer, on par with Sears or J C Penney in the United States. With the recent development of The Warehouse (a Walmart type store), Farmers made a decision to become a far more fashionable shopping destination, and to stock an increasing amount of branded product. This is is where I came in, to update their image and promote their more fashionable side.

We showcased the emerging trends to prove that Farmers really were stocking the looks of the season. And made a conscious effort to use local models where possible as Farmers is a proud NZ run company.

Like any department store, these films came with a entire 360 rollout; catalogues, digital, events, in store pieces and direct mail.

LAUNCH TVC

FOLLOW UP TVC
East & West theme

FOLLOW UP TVC
Boho & Bejewelled theme

THE NEW SEASON CATALOGUE

FarmersCat

NEXT SEASON – WINTER TVC
Elegant & Chic theme