The Economist offers authoritative insight and opinion on international news, politics, business, finance, science, technology and the connections between them.
It is a clever magazine looking for clever ideas.
IDEA ONE: THE CONVERSATIONALIST
Ever felt like this:
Well, you need to download this:
We teamed up with Cortana, Microsoft’s intelligent personal assistant, to listen for key words during these intelligent conversations and help you out in a discrete way with text notifications containing a snippet of info on the conversation being had. You can then contribute knowingly and impress all around you.
IDEA TWO: NEVER CLOSED
France prides itself on being part of the international economic community, except in August when EVERYONE is on holiday. So this is the perfect time for The Economist, a publication from outside of France, to show that it is a different and more reliable commentary on economic affairs than the french publications.
IDEA THREE: ONLY THE BRIGHTEST
IDEA FOUR: AN OBJECTIVE VIEW ON THE STATE OF FRANCE.
