While working on a campaign to build our awareness in the emerging markets of the Middle East, North Africa, and Turkey we discovered some fascinating things. 60% of the population is under 30, they are incredibly online/mobile-first, and trying to find employment in many countries is quite difficult. All this makes it especially relevant for GoDaddy to come along with its independent messaging. So, with Barış Arduç, the famous Turkish dizi star, we created a campaign saying there are enough of the giants – they’ll be fine. There is not enough of YOU.
Ran in Turkish, Arabic, and English – uploaded the English one for you all.
And like every campaign, we did a range of edits serving different purposes from being more product-driven to pre-roll-friendly 6 seconds. I won’t upload them all, but here is one focusing on Sabry Marouf who sells the most amazing handbags.
And the sites!
Sabry Marouf makes luxury accessories that combine aspects of ancient Egypt with contemporary expression.
Egyptian photographer Usf uses storytelling to visualize his thoughts, feelings, past experiences and tackles some issues in the world through the medium of fashion.
And Dem Atelier. Based in Istanbul and Utrecht, Dem Atelier brings life to unique jewelry made from ceramic clay with natural substances.