Walk on the infected floor to see the microscopic fungus come to life!
Challenge: Make an extremely un-sexy topic like foot fungus (athlete’s foot) become top of mind.
Winner of a Bronze Clio Healthcare Award.
In front of 170,000 shoppers in Westfield, London and interactive area was infected with weird looking foot fungus.
Using sophisticated technology the animated foot fungus was projected on to the floor and tracked our shoppers’ every move. As they walked, the more their feet got infected, leaving a trail of foot fungus behind. As a result, the foot fungus could infect another innocent shopper. The only solution, to step on the tube of Lamisil and free your feet.
This floor projection event was strategically placed in front of one of the largest pharmacies in London. Special infected floor stickers directed people into the store to the Lamisil display.
We brought excitement to a very low involvement foot care category and engaged with customers in a very fun and memorable way. We increased sales by 73.33% from the previous week.