GoDaddy Launches KINLÓ Skincare By Naomi Osaka

To reframe perceptions of the kind of websites GoDaddy can enable (yes, GoDaddy has commerce and payment tools, too) we teamed up with Naomi Osaka to launch her exciting new skincare brand, Kinlo.

To make a great website, you need great photography. We photographed the content for kinlo.com with key aspects of the brand in mind. Inclusivity, melanin-rich, suncare, and gold (“Kin” means “gold” in Japanese, and “ló” means “gold” in Haitian Creole).

And of course, to announce the partnership we created a film. Namoi narrates how and why she created her skincare line – for her, it’s about more than just making some sales.

We also created weather-activated billboards and social posts where the sky changed depending on the weather that day because the need for skincare is year-round.

We continued the campaign across all touchpoints including updating FoS, email campaigns, OOH…

…had complete social campaigns across all platforms,…

…and long-form YouTube content.

Some GoDaddy campaign photography:

We also revamped her personal site, naomiosaka.com

And we got a load of press, here’s just some of it: