GoDaddy OPEN Event & Payments Launch

OPEN 2021 was of course a fully virtual event. We created a tone, look and feel, brand guidelines, run of show, and content that inspired, informed, and launched all things Payments and more.

Emotional intro film to set the tone and inspire… “OPEN is more than just not being closed.”

Payments, In-Person, Point of Sale… all with a capital P.

GoDaddy’s big news for their 2021 event was the launch of Payments and the CEO wanted an iconic, memorable visual. After staring at the payment device for hours, it became clear – the device knew what it was all about Payments, In-Person, Point of Sale, Profit… the device was the shape of an upper case P. What is more ownable and iconic than that?

And the device front and center in GoDaddy’s customers’ lives.

Brand Photography

Working through multiple productions, we created 100s of photos and video assets for B2B and B2C use around the globe.

Social ads

Results

  • Within the first quarter of the launch, over a thousand point-of-sale devices were sold and GoDaddy received tens of thousands of GoDaddy Payments applications.
  • 60% of customers with the commerce tier of Websites + Marketing and nearly a quarter of our Managed WordPress customers with commerce enabled have adopted GoDaddy Payments over well-known competitors.
  • By early 2023, GoDaddy Poynt had helped small businesses all around the world. From restaurants and medical practices to salons and local artisans Poynt has enabled them to process billions of dollars in sales, unlocking new avenues for growth and success.
  • GoDaddy saw strong growth in its commerce offerings with gross merchandise volume (GMV) of $26 billion, up 21% year over year.
  • “GoDaddy delivered strong financial results in 2021, including generating over $1 billion in quarterly revenue for the first time in the company’s history.” – GoDaddy CFO Mark McCaffrey