Whether you’ve been in business for one day or 15 years, GoDaddy has everything you need for you to grow online; the start of an idea – domains, putting your idea into the world – websites, selling stuff – payment platforms, promoting stuff – social and email tools and a bunch more. This charming film and campaign is so authentically real to the GoDaddy customers’ journey. The highs and lows, the nervous excitement, the relief, and the celebrations.
The process:
We tested five territories, and this resonated with the GoDaddy customer the most and was the winner by far. From there, we found 3 amazing customers with very different backgrounds and needs, developed scripts, social campaigns, growth campaigns, performance edits, email campaigns, pr campaigns and OOH. We featured the same 3 customers throughout our content campaigns and events to add brand recognition.