We wanted to own the new year as it is a time when people look back, take stock and go, ‘Oh, a whole year has gone by and I still haven’t done that thing!’ We came along with a little dose of encouragement from others who have taken the leap and launched their idea (online, of course).
Watch the wrap up video:
Our campaign featured in
The New York Times
Campaign pages with bios and which GoDaddy products they use:
Some campaign photography and gifs (because who doesn’t love a good giphy moment):
Domains to online store ad:
Using our assets to also tell a deeper story behind what we sell. The story of Lizzy choosing the name of her business and how that sums up all she is about – mountaineering, adventure, female empowerment.
Women’s History Month ad:
And a little re-up for Women’s History Month in March featuring Lizzy. Leaning into the cultural conversation of how often women apologize in a professional setting using online tools (email), we took a pitch email from Lizzy and showed the process of her editing and re-writing. Don’t apologize, Lizzy, they’d be lucky you have you!
Results:
- 1.7B Total Impressions
- Total Views: +78M
- Total Engagements: +114K
- Total Investment: $5.1M
- Average CPM: $8.27
- View Through Rate: 22.1% (industry average view-through rate is 15%).
- iSpot TV Attention Index: 108 beating ALL current creative and the industry average (100).
- Ad Awareness: Increase MoM from 9.2% to 11.1%, the highest since Sep 2019
- 234M video views
- Brand Impression: YTD up 5.0%.
- Ad Recall: +8%
- Ad Favorability: +1.8%
- Brand Search Query Volume: Most recent week (12.27.20) 9% YoY growth
- With this campaign, the US exceeded ‘For People Like Me’ scores in 2020 with Q4 setting a record high of 32.7%
