Made in America: A GoDaddy Series

We set out to see if the American Dream of equal opportunity to succeed is, in fact, true today. We are going to cross this country, meet a diverse bunch of people giving it a go, hear their stories, and see what it takes to make it in America.

Case study:

The results

Official Selection SXSW Film Festival.
Official Selection Phoenix Film Festival.
Winner of The YouTube Breaking Barriers Award.
Winner of DigiDay Content Marketing Award.
Winner of a Communication Arts Photography Award.
Empower with Made In America a finalist in the PR Purpose Awards – Best Proof Authenticity.
24.4K organic views in the first 24 hours.
11M views and counting.
3.6B impressions.
Season 3 was the single largest driver of subscribers to the GoDaddy YouTube channel 2021.
An average of 72.4 retention rate across all films.
A 3.3% click-through rate (to site). The average CTR for a search ad is 1.91%, and 0.35% for a display ad, proving that investing in good quality content pays off.
Increased subscribers + positive brand sentiment.

The Content: Season 3: Phoenix

In Phoenix, non-whites now make up the majority of the population. We dive into some stories from this ‘majority-minority’ state. PLUS, as we had such an abundance of footage and powerful storytelling, we created a short, Big Water Summer, that went on to be an official selection of SXSW Film Festival.

Big Water Summer: A Creation Story Trailer

Trailer.

Episode 1.

Episode 2.

Episode 3.

Episode 4.

The Content: Season 2: Atlanta

We know that entrepreneurship can help leaven the playing field when it comes to inequality. A Black entrepreneur statistically has 12 times the wealth of a Black non-entrepreneur. In light of the BLM movement, we were proud to show up in Atlanta and share these stories – Rise Up Atlanta!

The Content: Season 1: Memphis

Like every edit, we can’t quite manage to fit everything in each episode – and yet the inspiration we heard from other entrepreneurs had to be shared with the world. So, we came back with some bonus content.